World Branding Forum

Read Time:1 Minute, 47 Second

New identity includes an expansion of the brand that brings five famous hand tool brands together under the Crescent name Crescent, a hand tool brand...

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Campaigns Featured News

Shell Releases New Music Video For Its #makethefuture Campaign

Olivia Pearce

December 1, 2017May 8, 2018

Shell and a band of international stars are unveiling a unique new music video for #makethefuture which spotlights a diverse range of clean energy initiatives...

Read Time:1 Minute, 34 Second

Branding Featured Marketing News

Vivo Releases Special Edition Smartphone for 2018 FIFA Worldcup

Olivia Pearce

December 1, 2017June 13, 2023

Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia in October As an official FIFA World Cup Sponsor, Vivo, a young...

Read Time:2 Minute, 10 Second

Branding Industry Marketing

Essence Announces Three Senior Hires to NBCUniversal Account

Anisha Kapoor

December 1, 2017December 3, 2017

Rio Cyrus, Eric Geiger and Serene Karmi Named Managing Partners at Essence Essence, a data-driven global agency and part of GroupM, announced three senior hires...