World Branding Forum

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Campaign by Northwestern Mutual encourages people to make the most of life today while also planning for tomorrow Northwestern Mutual, a leading financial security company,...

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Featured Marketing News

LG Electronics And HERE Technologies Partner On Autonomous Cars

Anisha Kapoor

December 29, 2017

LG and HERE Technologies Partnership to Implement Next-Generation Telematics Strategy in Self-Driving Era LG Electronics is partnering with HERE Technologies, a global provider of digital...

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Campaigns Featured News

Disney’s Sixth Annual “Magic of Storytelling” Campaign Encourages Family Reading

Olivia Pearce

December 29, 2017December 29, 2017

The Magic of Storytelling PSA features Oprah Winfrey highlighting the life-changing impact books have on children Disney|ABC Television and Disney Publishing Worldwide announced they will...

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Featured Marketing News

ANTA Reveals China Olympic Team Award Ceremony Outfit

Anisha Kapoor

December 28, 2017December 28, 2017

ANTA Sports stands out from intense competition to become an official partner of COC again, demonstrating the strength of the company ANTA Sports Products announced that...

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Campaigns Featured Marketing News

Sichuan Tourism Promoted with Newly Launched Panda Themed Trains

Olivia Pearce

December 28, 2017

"Beautiful China, More Than Pandas" Campaign by the Sichuan Provincial Tourism Committee Kicked Off with Pandas Galore Strolling the Streets Worldwide The More Than Pandas Kickoff...

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Branding Featured News

“NEXT-IMAGE Awards” Winners Announced by Huawei and ICP

Olivia Pearce

December 28, 2017February 5, 2018

The contest marked the first phase of an exciting partnership between ICP and Huawei, which kicked off this autumn and will run through 2018 The...

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Featured Marketing News

British Airways Signs Codeshare Agreement with China Southern Airlines

Anisha Kapoor

December 27, 2017February 5, 2018

British Airways customers are set to gain access to even more Chinese cities thanks to a new codeshare agreement with China Southern Airlines As part...

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Featured Marketing News

Michelin Star Chef Michel Roth visits Délifrance in Dubai

Anisha Kapoor

December 27, 2017

Michel Roth Brings New Specially Crafted Dishes to Délifrance Menu The French Chef extraordinaire, Michel Roth hosted a live demo sharing his passion for food and...

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Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

Olivia Pearce

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

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Advertising Industry

BrandSpins Acquires TONE Technology to Revolutionise Advertising Music

Joshua Hughes

December 27, 2017January 23, 2018

The Audio Beacon Technology by BrandSpins and TheToneKnows Works in Anything with Sound Including Films, Video Games, as well as the Retail Environment MusicDealers, a...

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Campaigns Featured News

Debenhams’ Fairytale Christmas Campaign Captures Consumers’ Optimism

Olivia Pearce

December 22, 2017December 22, 2017

The Debenhams 2017 Christmas campaign captures the optimism with a sense of suspended reality which consumers crave at this time of year The 2017 'You Shall'...

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Campaigns Featured News

Vodafone ‘A Christmas Love Story’ by Ogilvy & Mather London

Olivia Pearce

December 22, 2017December 22, 2017

The series of short films is the latest installment of Martin Freeman’s adventures to showcase the breadth of Vodafone products and services on offer Vodafone and...