World Branding Forum

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Online and mobile users can virtually walk into any venue, make reservations, purchase goods and services and locate accessible areas for people with disabilities using...

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Featured Marketing News

Ocinator Releases Innovative Fitness Programme Marketing Campaign

Anisha Kapoor

November 27, 2017November 28, 2017

Ocinator is now, for the first time, available to the public, and will launch its general market campaign with a couple of TV commercials during...

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Advertising Industry Marketing

Meredith to Acquire Time Inc. To Create Top Media & Marketing Company

Anisha Kapoor

November 27, 2017June 13, 2023

Meredith Adds Leading Media Brands to Already Strong Portfolio of US National and Local Media Properties, Creating Media Powerhouse With US $4.8 Billion/£3.6 Billion in...

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Branding Featured News

Tom Ford Opens First Beauty Store in London

Olivia Pearce

November 22, 2017November 25, 2017

The inimitable touch of Tom Ford reverberates in every dimension of the store, beginning with the LED screens lining the façade with the latest campaigns...

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Featured Marketing News

PPG’s COMEX Brand Creates 30 Murals to Celebrate “Coco”

Anisha Kapoor

November 22, 2017November 25, 2017

More than 90 liters of paint were used to create imaginative Comex murals that cover more than 317 square meters PPG’s Comex brand today unveiled...

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Ember Ceramic Mug in 25 Best Inventions of 2017, TIME Magazine

Thomas Ng

November 21, 2017November 22, 2017

A first of its kind, the new Ember Ceramic Mug receives top honours as one of the most groundbreaking inventions of the year Ember Technologies,...

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Campaigns Featured News

Calvin Klein Launches “Our Family. #MYCALVINS” Global Campaign

Olivia Pearce

November 21, 2017November 26, 2017

The Calvin Klein group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign Calvin Klein, a wholly owned subsidiary...

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Toyota’s Third Generation Humanoid Robot Unveiled

Thomas Ng

November 21, 2017November 22, 2017

T-HR3 reflects the Toyota broad-based exploration of how advanced technologies can help to meet people's unique mobility needs Toyota Motor Corporation revealed T-HR3, the company's...

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Industry Marketing

Merkle Named Search Agency of the Year by MediaPost

Anisha Kapoor

November 21, 2017November 25, 2017

MediaPost Accolade Comes on the Heels of Leader Ranking by an Independent Research Firm Merkle, a technology-enabled, data-driven performance marketing agency, announced that it has...

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Featured Marketing News

Chrysler Honoured with Edmund’s Most Wanted Award

Anisha Kapoor

November 20, 2017November 21, 2017

The Award Honours Chrysler in the Most Popular Vehicles Among Car Buyers Segment The Chrysler 300 is the winner of the Large Car segment in...

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Branding Featured News

NASCAR and Goodyear Extend Historic Relationship

Olivia Pearce

November 20, 2017November 21, 2017

The newly signed agreement continues Goodyear's designation as the "Official Tyre of NASCAR" and extends an uninterrupted relationship that started in 1954 NASCAR and The...

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Branding Featured Marketing News

Viking Announces Sponsorship of New Downton Abbey Exhibition

Olivia Pearce

November 20, 2017November 22, 2017

Viking announced it has signed on as presenting sponsor of Downton Abbey: The Exhibition, giving guests a chance to experience an up-close and personal look...