World Branding Forum

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The series by Mouser Electronics features the latest products related to the cutting-edge technologies used to create the cities of the future Mouser Electronics, a...

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Duracell PowerForward Responds to Hurricane Maria Devastation

Anisha Kapoor

October 12, 2017October 12, 2017

Most trusted battery brand, Duracell, embarks on largest deployment in programme history, bringing more than US $1 million/£ 760k worth of batteries to the island...

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Branding Featured News

Pfizer Partners with The Boston Globe Brand Content Studio

Olivia Pearce

October 12, 2017October 12, 2017

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

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Advertising Industry

Time Inc. and Google to Launch Adapt Video Advertising Tool

Joshua Hughes

October 12, 2017October 12, 2017

The Adapt unit adapts to different content layouts and device types across Time Inc. properties, delivering a full-width and engaging experience As demand for digital...