World Branding Forum

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Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...

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Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

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Featured Marketing News

Essence Welcomes Maxus Team Aboard in Korea

Deborah Joy Peter

September 5, 2017September 5, 2017

The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...

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Industry Public Relations

PRCA expels Bell Pottinger after South Africa investigation

Anisha Kapoor

September 5, 2017September 5, 2017

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the…