World Branding Forum

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Nestlé has introduced a pilot project in Canada, with the debut of the Nescafé Coffee Taproom in Toronto, with more such shops coming up. Nestlé...

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Branding Featured News

Empress 1908 Gin Calls the Shots with Smooth Reveal

Deborah Joy Peter

June 9, 2017June 9, 2017

Victoria Distillers of British Columbia unveils mystery in the bottle with the release of its colour-changing indigo blue spirit, Empress 1908 Gin. Ahead of its United States...

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Featured Marketing News

Hyatt House Brings it Home with Mexico City Debut

Anisha Kapoor

June 9, 2017June 9, 2017

Hyatt House enters Latin America with the launch of its first hotel in the Santa Fe business district set against the backdrop of Mexico City....

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Advertising Featured News

Global Creative Leaders Join Forces for Cannes Lions

Joshua Hughes

June 9, 2017June 9, 2017

The Cannes Lions has revealed its 2017 programme and the global creative leaders who will have a presence at the festival this month. The 64th...

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Branding Featured News

IKEA Canada Adds Quebec City to Shopping List

Joshua Hughes

June 8, 2017June 8, 2017

IKEA Canada has begun laying the foundation for its upcoming Quebec City store slated to open in the summer of 2018 after Halifax this year....

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Branding Featured News

Magnum Ice Cream Gives New York Summer Scoop

Olivia Pearce

June 8, 2017June 8, 2017

Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street. Ice cream brand, Magnum, returns...

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PokerStars Bets on Usain Bolt with Ambassadorship

Thomas Ng

June 8, 2017June 8, 2017

PokerStars has inked a strategic deal with star runner, Usain Bolt, who will promote the brand via marketing campaigns and live appearances. Amaya-run online poker...

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Featured Marketing News

Le Meridien Greets Italy with Royal Rome Restoration

Deborah Joy Peter

June 8, 2017June 8, 2017

Following a $20 million renovation, European-born Le Meridien ushers in a new era with a mid-century modern transformation and fresh vibe. With its reimagination of...

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Branding Featured News

7-Eleven to Bid Vietnam a Good Morning on 15 June

Deborah Joy Peter

June 7, 2017June 7, 2017

Global convenience-retail chain, 7-Eleven, has set foot in Vietnam, with the country’s first store slated to open in Ho Chi Minh City next week. The...

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Branding Featured News

Smithworks Vodka Extends Pour into Tennessee

Olivia Pearce

June 7, 2017June 7, 2017

Pernod Ricard USA brand, Smithworks, is set to launch in the home of country music alongside Blake Shelton, with its debut set in Nashville. With...

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Featured Marketing News

Choice Hotels Soaks up California Sun with Cambria

Anisha Kapoor

June 7, 2017June 7, 2017

Choice Hotels has signed a deal to launch a new Cambria property in 2019, which will be located in the Californian city of Calabasas. Choice...

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Featured Industry News Public Relations

Weber Shandwick Flexes Firm’s Public Affairs Muscle

Joshua Hughes

June 7, 2017June 7, 2017

Weber Shandwick has elevated three to broader roles across Public Affairs, with Pam Jenkins named President of the global practice. Weber Shandwick has initiated a series...