World Branding Forum

Read Time:1 Minute, 35 Second

The Pink Star, a 59.60-Carat Oval Fancy Vivid Pink Internally Flawless Diamond, Sells for US$71.2 Million/£57 Million to Hong Kong Jeweler Chow Tai Fook And...

Read Time:3 Minute, 10 Second

Campaigns Featured News

Claritin Joins Forces with Actor Josh Duhamel to Inspire America to “Get Outside”

Anisha Kapoor

April 6, 2017

Americans Spend On Average 95% of Their Time Indoors Americans spend a startling 95% of their time indoors – that equates to nearly 346 days...

Read Time:2 Minute, 58 Second

Advertising Featured Industry News

MedTech Expo returns to Lions Health

Joshua Hughes

April 6, 2017April 7, 2017

Expo returns for a second year to showcase the most innovative companies in medical technology from around the world Areas of focus in this future-facing...

Read Time:1 Minute, 26 Second

Panasonic Avionics & M-Biz Global to Deliver Customisable Games Inflight

Thomas Ng

April 6, 2017

Service will increase passenger engagement and enable airlines to generate ancillary revenues through branded content Panasonic Avionics Corporation (Panasonic) has formed an exclusive partnership with...

Read Time:1 Minute, 33 Second

Bosch and Daimler join forces to work on fully automated, driverless system

Thomas Ng

April 4, 2017

Co-development agreement between Bosch and Daimler seeks to bring introduction of fully automated and driverless driving by the beginning of the next decade Bosch and...

Read Time:2 Minute, 0 Second

Branding Featured News

Pepsi Debuts “Moments” Campaign Starring Kendall Jenner

Olivia Pearce

April 4, 2017April 6, 2017

Pepsi Celebrates Life’s “Live For Now” Moments With New Short Film “Jump In” Featuring American Fashion Model and TV Personality Throughout 2017, Pepsi is celebrating...

Read Time:2 Minute, 12 Second

Featured Marketing News

Holiday Inn Brand Returns To Television With New “Smiles Ahead” Campaign

Joshua Hughes

April 4, 2017

Multimillion Dollar Advertising Campaign Brings to Life the Joy of Travel for All Holiday Inn, an InterContinental Hotels Group (IHG) hotel, today introduces its newest...

Read Time:1 Minute, 50 Second

Campaigns Featured News

Purdys’ ‘Clean Water Project’ chocolate bar launches for Earth Month

Olivia Pearce

April 4, 2017

Partial-proceeds programme will make clean drinking water possible for rural cocoa-growing communities Canada's favourite chocolatier is proud to launch the Clean Water Project Bar, an...

Read Time:2 Minute, 54 Second

Campaigns Featured News

Brands team up to promote new routes to Manchester

Olivia Pearce

April 3, 2017April 3, 2017

Virgin Atlantic, VisitBritain and Marketing Manchester have joined forces in a two-year partnership to promote the airline's new direct routes from San Francisco and Boston,...

Read Time:2 Minute, 57 Second

Branding Featured News

SodaStream Reveals April Fools’ Day Prank With Paris Hilton

Anisha Kapoor

April 3, 2017April 3, 2017

The World's Largest Sparkling Water Brand Launches "NanoDrop" To Advocate Using Tap Water SodaStream International Ltd, the world's No. 1 sparkling water brand, announced today...

Read Time:2 Minute, 13 Second

Advertising Featured News

Sheraton Hotels & Resorts Celebrates 80 Years of Going Beyond

Olivia Pearce

April 3, 2017April 3, 2017

Sheraton Hotels & Resorts, part of Marriott International, Inc. launches its Go Beyond platform in celebration of its 80th anniversary The multi-faceted campaign includes a new...

Read Time:2 Minute, 24 Second

Advertising Industry

Cannes Lions honours David Droga with the Lion of St. Mark

Joshua Hughes

April 3, 2017

Founder & Creative Chairman of Droga5, will be honoured with the Lion of St. Mark award at this year’s Festival David Droga is one of...