World Branding Forum

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From Surreal Worlds to Super Heroes, Groundbreaking New Experiences Premiere at Disney Parks Anchored by two amazing new experiences, Disney Parks are poised to debuts...

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Branding Featured News

smartwater and Jennifer Aniston in New Advertising Campaign

Olivia Pearce

April 18, 2017

smartwater collaborates with Jennifer Aniston in a new creative campaign Jennifer Aniston, a highly accomplished actor, director, businesswoman, producer and longstanding ambassador of smartwater, a premium,...

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Branding Featured News

Lord & Taylor Appoints Bobbi Brown As Creative Consultant

Olivia Pearce

April 18, 2017

justBOBBI Concept Shops To Launch Exclusively At Lord & Taylor Lord & Taylor has appointed Bobbi Brown as Creative Consultant and the exclusive partnership kicked with the...

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Hollywood Heavyweights Reject French Cinema Masterpieces

Joshua Hughes

April 18, 2017April 18, 2017

Experiment captured in series of new videos promoting French cinema to wider audiences An aspiring French filmmaker sits down with Hollywood’s top producers of big...