World Branding Forum

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MWWPR has appointed Parker Ray its Chief Digital Strategist and Executive Vice President. He will lead the agency's digital practice. MWWPR has named Parker Ray...

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Featured Marketing News Videos

Tourism Toronto Charms Travellers with Canada’s Downtown

Deborah Joy Peter

March 6, 2017March 6, 2017

Tourism Toronto has created a push which debuts in the United States to introduce tourists to the different views that define the destination. Tourism Toronto...

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Etihad Airways and Major League Soccer Renew Alliance

Thomas Ng

March 6, 2017March 6, 2017

Major League Soccer has signed a renewal agreement with Etihad Airways. Both brands are teaming up on the MLS Flight Path push. Major League Soccer has renewed its...

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Advertising Featured News

MillerCoors Launches Henry’s Hard Sparkling Line

Joshua Hughes

March 6, 2017March 6, 2017

Available across the United States, the release of the Henry's Hard Sparkling line by MillerCoors is being supported by a nationwide push. MillerCoors has introduced a...

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Branding Campaigns Featured News

Skechers Performance Retains LA Marathon Sponsorship

Olivia Pearce

March 6, 2017March 6, 2017

As Los Angeles Marathon title sponsor for a second year, Skechers Performance will run its Road to Los Angeles campaign in line with the sporting event....

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Advertising Featured News Videos

Dodge Partners with The Fate of the Furious Franchise

Joshua Hughes

March 3, 2017March 3, 2017

Dodge has secured a promotional partnership with Universal Pictures for The Fate of the Furious, which premieres in theatres on 14 April. Dodge, a partner...

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Branding Campaigns Featured News

Evian Appoints Madison Keys Brand Ambassador

Olivia Pearce

March 3, 2017March 3, 2017

Tennis star, Madison Keys, has been selected by evian to join its Live Young lineup of ambassadors as the brand’s newest spokesperson. Evian has unveiled...

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Industry News Technology

Great Britain House to Display Best of UK Creativity

Thomas Ng

March 3, 2017March 3, 2017

In concert with Great Britain House, the largest international contingent at SXSW will show what the future holds for tech and innovation. The Great Britain...

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Essence Hires Jon Taylor to Spearhead Data Strategy

Deborah Joy Peter

March 3, 2017March 3, 2017

With its latest global practice in place, Essence has named Jon Taylor its Global Director of Data Strategy. He is based at the New York...

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Featured Marketing News Videos

Honda Drives Pet Adoption Home with 2017 CR-V SUV

Deborah Joy Peter

March 2, 2017March 2, 2017

As part of its marketing efforts for the CR-V SUV, Honda has created a digital campaign to spotlight pet adoption through Carlos PenaVega. Honda is...

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Advertising Featured News Videos

Visit Wales Casts Luke Evans in Year of Legends Push

Joshua Hughes

March 2, 2017March 2, 2017

Visit Wales has added Luke Evans to its Year of Legends cast of celebrity spokespersons. His first appearance is in an ad for the UK. Visit...

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Branding Campaigns Featured News Videos

Betfair Launches Back the Whistleblowers with Arsenal

Olivia Pearce

March 2, 2017March 2, 2017

Betfair has released its latest campaign, Back the Whistleblowers, which features an exclusive partnership with Arsenal Football Club. Online bookmaker, Betfair, has launched its new...