World Branding Forum

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A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves...

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Branding Featured News

Skechers Performance Extends Billy Andrade Partnership

Olivia Pearce

March 9, 2017March 9, 2017

Skechers Performance has extended its collaboration with Go Golf brand ambassador, Billy Andrade, for an additional five years. Skechers Performance has signed a five-year extension...

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Advertising Featured News

Krispy Kreme Rolls into Nigeria with 20-Shop Deal

Joshua Hughes

March 9, 2017March 9, 2017

Krispy Kreme has signed a development agreement with Quality Foods Africa to launch 20 stores in Nigeria over a five-year period. Krispy Kreme has signed...

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Advertising Featured News

Y&R Promotes Emir Shafri to ECD Role in Malaysia

Deborah Joy Peter

March 9, 2017March 10, 2017

Y&R has elevated Emir Shafri to Executive Creative Director for Malaysia. He is one of Southeast Asia’s leading creative innovators. Y&R has appointed Emir Shafri (pictured)...

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Marketing News

Havas Edge Names Nicole Cordero Hispanic Media Lead

Anisha Kapoor

March 9, 2017March 9, 2017

Havas Edge has appointed Nicole Cordero to the role of Vice President US Hispanic Media. She joins the firm from Mercury Media. Performance marketing agency,...

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Advertising Featured News

British Airways Launches National Apprenticeship Week

Joshua Hughes

March 8, 2017March 8, 2017

British Airways has begun its National Apprenticeship Week campaign, and is running a recruitment drive to secure more than 200 participants. British Airways has started...

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Branding Campaigns Featured News

EcoTools Engages Vanessa Hudgens for #MyTrueBeauty

Olivia Pearce

March 8, 2017March 8, 2017

EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women. In celebration of International Women’s...

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Featured Marketing News

Sleep Inn Debuts Designed to Dream Look in Ohio

Deborah Joy Peter

March 8, 2017March 9, 2017

Choice Hotels has opened its first reimagined Sleep Inn property which features a design upgrade to capture business and leisure travellers. Revealing the brand’s evolved design concept,...

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Weber Shandwick Appoints Senior Corporate Strategist

Anisha Kapoor

March 8, 2017March 9, 2017

Weber Shandwick has hired communications veteran, Gary Sheffer, to serve as the agency’s Senior Corporate Strategist out of New York. Weber Shandwick has named GE’s...

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Branding Campaigns Featured News Videos

Murad Skincare Runs EyesUp to Deepen Connections

Olivia Pearce

March 7, 2017March 7, 2017

Murad Skincare has developed a campaign to educate people on the dangers of digital-only relationships and power of human connection. Murad Skincare has launched EyesUp, a...

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Featured Marketing News

Shiseido Americas Beefs Up with JWALK Acquisition

Deborah Joy Peter

March 7, 2017March 7, 2017

Shiseido Americas has taken over creative agency, JWALK, to deepen its digital and creative strength across all consumer touchpoints. Shiseido Americas has acquired JWALK, an...

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Advertising Industry News

Cases for Creativity 2016 Campaigns Drop by Two

Joshua Hughes

March 7, 2017March 7, 2017

The Gunn Report has released Cases for Creativity 2016, which features 15 combined Gold Lion and Gold Effie winning campaigns. The Gunn Report has released Cases...