World Branding Forum

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Mars Chocolate North America has launched Maltesers in the United States and is using a marketing campaign to support the premiere. Mars Chocolate has launched...

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Branding Campaigns Featured News

InterContinental Redefines Travel for Crowne Plaza

Olivia Pearce

March 21, 2017March 21, 2017

InterContinental introduces We're All Business, Mostly global brand platform as part of the group's Crowne Plaza Accelerate programme. InterContinental has launched its largest Crowne Plaza consumer...

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Featured Marketing News

Bioré Skincare Extends Shay Mitchell’s Ambassadorship

Anisha Kapoor

March 21, 2017March 21, 2017

Actress Shay Mitchell will continue her partnership with Bioré Skincare. She will serve as the brand’s ambassador for 2017. Bioré has moved to retain actress...

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Advertising Featured News

Majestic Athletic Debuts My Team My Colors Campaign

Joshua Hughes

March 21, 2017March 21, 2017

Majestic Athletic invites its ambassadors to paint a canvas depicting their MLB city using their team colours and the tools of their trade. Majestic Athletic...