World Branding Forum

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British Airways has begun its National Apprenticeship Week campaign, and is running a recruitment drive to secure more than 200 participants. British Airways has started...

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Branding Campaigns Featured News

EcoTools Engages Vanessa Hudgens for #MyTrueBeauty

Olivia Pearce

March 8, 2017March 8, 2017

EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women. In celebration of International Women’s...

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Featured Marketing News

Sleep Inn Debuts Designed to Dream Look in Ohio

Deborah Joy Peter

March 8, 2017March 9, 2017

Choice Hotels has opened its first reimagined Sleep Inn property which features a design upgrade to capture business and leisure travellers. Revealing the brand’s evolved design concept,...

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Weber Shandwick Appoints Senior Corporate Strategist

Anisha Kapoor

March 8, 2017March 9, 2017

Weber Shandwick has hired communications veteran, Gary Sheffer, to serve as the agency’s Senior Corporate Strategist out of New York. Weber Shandwick has named GE’s...