World Branding Forum

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David Yurman brings spring campaign starring Natalia Vodianova and Taylor Hill to life with photography by the famed Bruce Weber. David Yurman has launched its...

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Branding Featured News

Nestea Beefs Up with Real Brewed and Fruit Infusions

Olivia Pearce

February 15, 2017February 15, 2017

Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...

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Featured Marketing News

Canadian Pacific Names Brooke Henderson Ambassador

Deborah Joy Peter

February 15, 2017February 15, 2017

Transcontinental railway group, Canadian Pacific, has added to its talent roster with the naming of Brooke Henderson as ambassador. Canadian Pacific has appointed three-time LPGA winner...

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Porter Novelli Rewards Three Leaders with Partnership

Anisha Kapoor

February 15, 2017February 15, 2017

Porter Novelli picks partners from three different markets; Inge Boets (Brussels), Carrie Schum (DC), and Jimmy Szczepanek (Los Angeles). Porter Novelli has named three new partners....

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Advertising Featured News Videos

Love Has No Labels Does Valentine’s with Fans of Love

Deborah Joy Peter

February 14, 2017February 14, 2017

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

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Branding Campaigns Featured News Videos

Sony Music Dips into VR with The Chainsmokers

Olivia Pearce

February 14, 2017February 14, 2017

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...

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Featured Marketing News Videos

NBA Gatorade League Unveils Rebrand with New Name

Joshua Hughes

February 14, 2017February 14, 2017

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

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Industry News Technology

Y&R Establishes New Technology and Business Practice

Thomas Ng

February 14, 2017February 15, 2017

Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...

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Advertising Featured News

Sprite Debuts Fresh Flavours with Cherries Inside

Joshua Hughes

February 13, 2017February 13, 2017

Expanding its beverage portfolio, Coca-Cola has launched two new Sprite variants across the United States—Cherry and Cherry Zero. Sprite has added two new variants to...

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Featured Marketing News

Taco Bell Warms Up to Winter with Hayley Elsaesser

Deborah Joy Peter

February 13, 2017February 13, 2017

Taco Bell Canada has secured a partnership with Toronto designer, Hayley Elsaesser, for the design of its TaCoat winter offering. Taco Bell Canada has partnered...

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Design Featured Marketing News

Karl Lagerfeld Paris Styles Up with Social Collection

Anisha Kapoor

February 13, 2017February 13, 2017

Featuring 13 designer gowns, the new Karl Lagerfeld Paris extension incorporates an elegant colour palette with a Parisian aesthetic. Karl Lagerfeld Paris has unveiled its...

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Branding Campaigns Featured News

Cîroc Puts on Party Hat and Lands Alessandra Ambrosio

Olivia Pearce

February 13, 2017February 13, 2017

For its #ONARRIVAL push, Cîroc has partnered with Alessandra Ambrosio who is starring in its latest photography campaign. Luxury vodka label, Cîroc has inked...