World Branding Forum

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The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...

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Branding Featured News

Puma Adds Mischief to Sportstyle with the Minions

Olivia Pearce

February 20, 2017February 20, 2017

Puma is doing Autumn-Winter with an adult and kids’ range featuring design aesthetics from the Minions of the Despicable Me franchise. Puma has inked a...

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Featured Marketing News

Buenos Aires Tourism Authority Runs Free Gastro Tours

Deborah Joy Peter

February 20, 2017February 20, 2017

The Buenos Aires Tourism Authority strategy celebrates the city’s designation as 2017’s Ibero-American Capital of Gastronomic Culture. The Buenos Aires Tourism Authority is introducing free...

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Featured Industry News

Ogilvy USA Begins the Brand’s Global Transformation

Anisha Kapoor

February 20, 2017February 20, 2017

Going live in April, Ogilvy USA will set the stage for how the shift to a single brand takes shape across the advertising enterprise globally....