World Branding Forum

Read Time:1 Minute, 35 Second

The companies integrate IBM’s Watson and Cloud into a digital mirror designed for hotels and other hospitality industry customers Panasonic and IBM introduce the product...

Read Time:1 Minute, 22 Second

Branding Campaigns Featured News Videos

Disney and ABC Runs “Magic of Storytelling” Campaign

Anna Yuu

January 5, 2017January 6, 2017

PSA video voiced by Emma Watson launched the campaign with Disney's pledge to donate one million books The Magic of Storytelling campaign aims to inspire...

Read Time:1 Minute, 24 Second

Branding Featured Industry News

Pernod Ricard Announces World’s First Connected Cocktail Library

Joshua Hughes

January 5, 2017January 24, 2017

As ‘hometainment’ sees consumers turn to their homes for new social experiences and in a near future of ‘smart-homes’, Pernod Ricard introduces Opn enhances the...

Read Time:2 Minute, 7 Second

Branding News Technology

IBM And The New York Times’ T Brand Studio Unveil New AR Experience

Olivia Pearce

January 5, 2017January 24, 2017

IBM and The New York Times launch "Outthink Hidden," an augmented reality experience that brings unsung heroes of innovation to life. Inspired by the 20th...

Read Time:1 Minute, 34 Second

Branding Featured Industry News Technology

Kodak Launches New Global On-Demand Photography Service for Business

Thomas Ng

January 5, 2017January 6, 2017

KODAKIT is a one tap photography service from Kodak available in 92 cities, 37 countries Kodak has launched KODAKIT at the Consumer Electronics Show, Kodak's...

Read Time:2 Minute, 1 Second

Advertising Branding Campaigns Featured News

Gwen Stefani Joins Revlon as Global Brand Ambassador

Anna Yuu

January 4, 2017January 9, 2017

Famed Singer and Fashion Icon Partners with World Renowned Beauty Brand Revlon welcomes Gwen Stefani, singer and international fashion icon, into the Revlon family as...

Read Time:1 Minute, 27 Second

Branding Campaigns Featured News

PepsiCo Celebrates Happy Spring Festival with China’s Ministry of Culture

Olivia Pearce

January 4, 2017January 5, 2017

PepsiCo collaborates with the Ministry of Culture of China to celebrate the coming Chinese New Year The "Happy Spring Festival" is an annual programme led...

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Branding Industry News

Taco Bell Welcomes 2017 with Healthier and Greener Options

Anna Yuu

January 4, 2017January 9, 2017

Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...

Read Time:2 Minute, 4 Second

Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...

Read Time:1 Minute, 42 Second

Branding Featured News

The UPS Store Wows Judges at Rose Parade Debut

Anna Yuu

January 3, 2017January 9, 2017

The Isabella Coleman Award is given to the float that represents the best in presentation of colour and colour harmony through floral use. The UPS...

Read Time:2 Minute, 19 Second

Industry News

Health is Primary Focus of Beverage Industry Trends in 2017

Anisha Kapoor

January 3, 2017January 9, 2017

Beverage industry leaders should understand and capitalise on key consumer insights that affect purchasing behaviors. Evergreen Packaging, a global leader in creating fiber-based packaging solutions,...