World Branding Forum

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The British Airways deal allows travellers to book flights to seven destinations across the West Coast of America and three in Hawaii. British Airways has...

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Advertising Featured News Videos

PokerStars Ups the Ante with Football’s Cristiano Ronaldo

Joshua Hughes

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

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Branding Campaigns Featured News

Izabel London Boosts Brand with Television Campaign

Olivia Pearce

November 24, 2016November 24, 2016

Izabel London has secured a television sponsorship deal across three channels to boost its brand presence over the festive period. Izabel London has begun a television...

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T-Systems Launches Data Centre in West London

Thomas Ng

November 24, 2016November 24, 2016

The data centre is part of a twin facility located across Hayes and Slough, and houses the new T-Systems Dynamic Cloud Platform. Global ICT service...

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Japan’s All Nippon Airways Appoints Hill+Knowlton

Deborah Joy Peter

November 23, 2016November 23, 2016

Hill+Knowlton has been selected as the firm that handles the US-focused push by All Nippon Airways, which is currently underway. Following a competitive pitch, All...

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Sony News Suite User App Opens for UK Advertisers

Thomas Ng

November 23, 2016November 23, 2016

News Suite ads include sponsored news channels, sponsored content, clickable in-feed native ads, and push notifications to advertorial. Sony is rolling out brand partnerships in...

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Branding Featured News

Joss & Main Partners HGTV’s Brothers Take New Orleans

Olivia Pearce

November 23, 2016November 23, 2016

From 23 November, viewers will be able to shop for budget-friendly looks from the show through daily sales via the Joss & Main website. Home...

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Advertising Featured News

Ogilvy & Mather Names Horacio Genolet Latina CEO

Joshua Hughes

November 23, 2016November 23, 2016

Succeeding Marcos Golfari, Horacio Genolet has been chosen to assume the role of Chief Executive Officer for Ogilvy & Mather Latina. Horacio Genolet (pictured) has...

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Advertising Featured News Videos

UGG for Men Launches Neumel Velvet Holiday Style

Joshua Hughes

November 22, 2016November 22, 2016

UGG for Men has released its new Neumel Velvet holiday style with a campaign featuring artiste and brand ambassador, Vic Mensa. UGG for Men has...

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Branding Featured News

Nestlé Milo Inks Global FC Barcelona Sponsorship Deal

Olivia Pearce

November 22, 2016November 22, 2016

Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years. The...

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Featured Marketing News Videos

Express Unveils Holiday Push Starring Karlie Kloss

Deborah Joy Peter

November 22, 2016November 22, 2016

Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Ogilvy PR Names Digital Content and Social EVP

Anisha Kapoor

November 22, 2016November 22, 2016

Ogilvy PR has appointed Aleena Abrahamian to the role of Executive Vice President, Digital Content & Social for its West Coast business. Ogilvy PR has...