World Branding Forum

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The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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SoftBank Bridges Technology Gap with Analog Innovation

Thomas Ng

June 3, 2016July 6, 2016

Presenting smartphone technology in a new light, SoftBank evokes deep sentimental value and emotions which are truly human-inspired. Japanese multinational telecommunications company, SoftBank, has partnered...

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Featured Marketing News Videos

Jetstar Solidifies Brand with Live for Today Campaign

Deborah Joy Peter

June 3, 2016July 6, 2016

An evolutionary step in the brand’s marketing, the Jetstar push speaks directly to its sole proposition: All day, every day, low fares. Jetstar has unveiled...

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Branding Campaigns Featured News Videos

#AkronBorn Campaign Celebrates Goodyear’s Birthplace

Olivia Pearce

June 3, 2016July 6, 2016

In line with the push, Goodyear will honour babies born in the area’s hospitals during the NBA Finals with #AkronBorn care packages. With its latest...

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Advertising Featured News Videos

Air Canada Welcomes Americans with #TestDriveCanada

Joshua Hughes

June 3, 2016July 6, 2016

Targeting Los Angeles, San Francisco, New York, Boston, and DC, #TestDriveCanada offers travel tips around six Canadian cities. Air Canada has launched a digital advertising campaign called #TestDriveCanada,...

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Advertising Featured News Videos

Jim Beam Revitalises Bottle with Global Repackaging

Joshua Hughes

June 2, 2016July 6, 2016

The upgrade comes two years after Make History, the inaugural worldwide marketing push by Jim Beam for the iconic American brand. Jim Beam has introduced...

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Featured Marketing News

Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...

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Branding Featured News

Johnson & Johnson Secures Vogue International Takeover

Olivia Pearce

June 2, 2016June 2, 2016

The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines. Via...

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Branding Featured News

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

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Branding Featured News

Marriott Hotels Launches Luxury Brand into Phuket

Olivia Pearce

June 1, 2016June 1, 2016

Located on the beach of Nai Yang, the Phuket Marriott Resort and Spa is surrounded by the lush forest green of the Sirinath National Park. Marriott...

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Featured Industry News

Apple Pay Network Expands with Interac in Canada

Joshua Hughes

June 1, 2016June 1, 2016

Interac cardholders from BMO, Scotiabank, and TD can access Apple Pay on supported devices to make private contactless transactions. Interac, Canada's domestic debit network, has welcomed the...

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Pandora and BrightStarr Prepare for London Technology Week

Thomas Ng

June 1, 2016June 1, 2016

The session featuring Pandora and BrightStarr will address how design determines if employees adopt new technology or leave it to decline. Jewellery designer, Pandora, and...