World Branding Forum

Read Time:1 Minute, 12 Second

The Sealy push brings to life digital content which captures the heartfelt reactions from homeowners who have benefited from the programme. Global bedding provider, Sealy,...

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Branding Featured News

Conrad Hotels & Resorts Lands on Bora Bora Shores

Olivia Pearce

July 15, 2016July 15, 2016

Formerly Hilton Bora Bora Nui Resort & Spa, the property will undergo a multi-million-dollar makeover and open as Conrad Bora Bora Nui. Conrad Hotels & Resorts, a...

Read Time:1 Minute, 16 Second

Finn Partners Expands with Greenfield Belser Takeover

Anisha Kapoor

July 15, 2016July 15, 2016

With the move, Finn Partners enhances its capabilities in brand strategy, digital design, web technologies, and content marketing. Global public relations network, Finn Partners, has acquired...

Read Time:1 Minute, 22 Second

Viber Signs with The Huffington Post for Sticker Series

Deborah Joy Peter

July 15, 2016July 15, 2016

The Huffington Post will launch Viber Public Chat to host discussions featuring celebrities, personalities, and brands across various topics. Viber, the messaging app with more...

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Branding Campaigns Featured News Videos

Coca-Cola Elevates Rio Games with #ThatsGold

Olivia Pearce

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

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Advertising Featured News Videos

Gillette Heads to the Olympics with Perfect Isn’t Pretty

Joshua Hughes

July 14, 2016July 14, 2016

The new Gillette campaign includes a tie-up with singer-songwriter, Sia, and features the brand’s global roster of athlete ambassadors. Gillette has launched Perfect Isn’t Pretty,...

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Featured Marketing News

Ford Powers Up 2016 Focus RS in the United States

Deborah Joy Peter

July 14, 2016July 14, 2016

The new Ford hatch runs on 350 horsepower and four driving modes to deliver a high-performing torque and premium driving experience. Ford has unveiled the Focus...

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Samsung Dials into America with Latest Galaxy Tab

Thomas Ng

July 14, 2016July 14, 2016

Featuring a vibrant display, the latest Android OS, and upgradeable storage, the Samsung device is ideal for personal entertainment. Samsung Electronics America has launched the...

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Branding Featured News

Lancôme Redefines Millennial Beauty with Taylor Hill

Olivia Pearce

July 13, 2016July 14, 2016

A dream come true for the red carpet starlet, Lancôme has signed on the American model to represent the brand as its new face and...

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Advertising Featured News Videos

Reebok Keeps it Real with Ronda Rousey’s #PerfectNever

Joshua Hughes

July 13, 2016July 13, 2016

#PerfectNever sees the athlete shatter the illusion of flawlessness to empower women and honour the brand’s focus on pushing boundaries. Elevating its Be More Human...

Read Time:1 Minute, 16 Second

Featured Marketing News Videos

Dove Men+Care Hair Debuts Real Life Tested for Men

Anisha Kapoor

July 13, 2016July 13, 2016

The Real Life Tested push promotes Dove's 2-in-1 shampoo and conditioner range engineered to deliver on a more resilient outcome. Understanding that even modern man faces challenges...

Read Time:1 Minute, 40 Second

News Public Relations

FleishmanHillard Beefs Up Leadership in DC

Deborah Joy Peter

July 13, 2016July 13, 2016

FleishmanHillard names Kris Balderston to President, Global Public Affairs and Strategic Engagement and Robert Hoopes to GM of FH Washington, DC. FleishmanHillard has appointed Kris Balderston to the role...