World Branding Forum

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The Luxury Collection is expanding its brand presence across Europe with two London locations and three in Paris, Cortina, and Yerevan. The Luxury Collection, under...

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Advertising Featured News Videos

Crayola Explores Animation to Introduce Fun Characters

Joshua Hughes

December 7, 2016December 7, 2016

A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging. For the first time in its 113-year history,...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...

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Industry News

Warc and Deloitte Digital Launch Toolkit 2017

Deborah Joy Peter

December 7, 2016December 7, 2016

Warc has released Toolkit 2017 in line with Deloitte Digital, which features six key trends examining the challenges faced by marketers. Warc, the global marketing...

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Advertising Featured News Videos

Kids Foot Locker Stars Kyrie Irving in Holiday Spot

Joshua Hughes

December 6, 2016December 6, 2016

The new Christmas push by Kids Foot Locker stars Kyrie Irving. The spot features the latest Nike footwear, apparel, and accessories. Kids Foot Locker has...

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Branding Featured News

Rosewood Hotels Sets Sights on Mexico for Mandarina

Olivia Pearce

December 6, 2016December 6, 2016

Rosewood Hotels expands its presence in Mexico with the upcoming debut of Mandarina, a luxury location slated to premiere in 2019. Rosewood Hotels & Resorts...

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Featured Marketing News

Zachary Prell and Naadam Launch Exclusive Range

Deborah Joy Peter

December 6, 2016December 6, 2016

The Zachary Prell + Naadam cashmere collection includes sweaters, scarves, hats, and gloves while available through the brand’s website. Global menswear fashion house, Zachary Prell, and cashmere...

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Porter Novelli Beefs Up North American Leadership

Anisha Kapoor

December 6, 2016December 6, 2016

Porter Novelli has made two senior appointments, naming Erin Osher MD for Seattle and Colleen Connors SVP, North America talent leader. Public relations group, Porter...

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Advertising Featured News

ShopBop #HolidayHowTo with Kate Bosworth Starts

Joshua Hughes

December 5, 2016December 5, 2016

The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence. ShopBop, the premier online...

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Branding Featured News Videos

Marc Jacobs Reactivates Global #CastMeMarc Call

Olivia Pearce

December 5, 2016December 5, 2016

Marc Jacobs has reactivated #castmemarc to find its next social media sensation. The new casting call via video runs until 16 December. Marc Jacobs Beauty...

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Featured Marketing News

UPS Canada Delivers Holiday Message in a Parcel

Deborah Joy Peter

December 5, 2016December 5, 2016

The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal. UPS Canada...

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Featured Industry News

Eurobest Concludes with 2016 Winners Unveiled

Anisha Kapoor

December 5, 2016December 5, 2016

For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced. The eurobest Festival of...