World Branding Forum

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Swedish helpline, Bris, has released a PSA video which introduces its new chat bot service designed to help kids dealing with loneliness. Swedish helpline, Bris,...

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Branding Featured News

Blue Diamond Goes Au-Naturel on Jamaican Shores

Olivia Pearce

December 15, 2016December 16, 2016

Blue Diamond Resorts is bringing the au-naturel adult experience to its new resort opening up on the shores on Negril, Jamaica in February. Blue Diamond...

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Featured Marketing News

Glen Moray Launches Elgin Heritage Collection

Deborah Joy Peter

December 15, 2016December 16, 2016

Glen Moray has rolled out the Elgin Heritage range of whiskies, which features three single malt varieties created at its Speyside distillery. Glen Moray has...

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Grey North America Elevates Debby Reiner to CEO

Anisha Kapoor

December 15, 2016December 16, 2016

Grey North American has promoted Debby Reiner to CEO, a role which she will assume at the company’s flagship headquarters in New York. Grey North...

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Branding Featured News

British Airways Does The Big Easy with Nicole Scherzinger

Olivia Pearce

December 14, 2016December 14, 2016

British Airways has added Nicole Scherzinger and YolanDa Brown to its Mardi Gras VIP flight line-up which launches its New Orleans route. Nicole Scherzinger and...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Burson-Marsteller Appoints Worldwide President

Anisha Kapoor

December 14, 2016December 14, 2016

Burson-Marsteller Global Public Affairs Practice Chair, Kevin Bell, has been promoted to Worldwide President, effective immediately. Burson-Marsteller has appointed Kevin Bell (pictured) to Worldwide President,...

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Twitter Launches Live Video Creation with Periscope

Thomas Ng

December 14, 2016December 14, 2016

A new offering powered by Periscope, anyone on Twitter can now create and tweet live video with the latest Android and iOS updates. Twitter has...

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Featured Marketing News Videos

Air New Zealand Launches Summer of Safety Campaign

Anisha Kapoor

December 13, 2016December 13, 2016

Air New Zealand has released an all-star safety ad. The Bay of Island's marketing group invested in the push to drive destination awareness. Air New Zealand...

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Advertising Featured News Videos

Dodge Drives Challenger GT with Television Debut

Joshua Hughes

December 13, 2016December 13, 2016

Dodge has unveiled its new high-performance Challenger GT with an ad push, for which the main element is a broadcast spot titled Russia. Dodge has...

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Branding Featured News

Don Julio Raises the Bar on 1942 Tequila Classic

Olivia Pearce

December 13, 2016December 13, 2016

In conjunction with the holiday season, Don Julio has added to its portfolio with the introduction of a new look 1942 tequila bottle. Don Julio...

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Featured Marketing News

Taco Bell Eyes European Expansion with Spanish Focus

Deborah Joy Peter

December 13, 2016December 13, 2016

Taco Bell looks to accelerate international growth with the upcoming expansion of the quick service brand further into the Spanish market. Mexican-inspired chain, Taco Bell,...