World Branding Forum

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Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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Advertising Featured News Videos

Pepsi Spire Unveils Subway Surprise with Brent Burns

Joshua Hughes

December 30, 2016December 30, 2016

Exclusive to Canada, Pepsi Spire has partnered with NHL defenceman, Brent Burns, to delight fans in partnership with Subway Restaurants. NHL defenceman, Brent Burns, of...

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Branding Featured News

Residence Inn by Marriott Jazzes Up Vibe in St. Louis

Olivia Pearce

December 30, 2016December 31, 2016

Following a two-million-dollar makeover, Residence Inn St. Louis O'Fallon has re-opened to feature 108 redesigned suites and spaces. Residence Inn St. Louis O'Fallon, under Commonwealth...

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News Public Relations

Burson-Marsteller Partners with Publicom in Greece

Anisha Kapoor

December 30, 2016December 31, 2016

Burson-Marsteller has moved to partner with Greek communications firm, Publicom, with the deal set to take effect on 1 January 2017. Global public relations and...