World Branding Forum

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Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Featured Marketing News

Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...

Read Time:1 Minute, 13 Second

Featured Marketing News Videos

ANA Introduces American Travellers to Experience Class

Anisha Kapoor

November 17, 2016November 17, 2016

ANA has unveiled its first US-focused campaign. Titled Welcome to Experience Class, it leverages multimedia content and influencer deals. ANA has launched its first campaign...