World Branding Forum

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In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...

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Branding Campaigns Featured News Videos

ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...

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Featured Marketing News

Nestlé Sweetens Christmas Deal with Holiday Candies

Deborah Joy Peter

November 15, 2016November 15, 2016

Nestlé has released a special edition candy collection across its Butterfinger, SweeTarts, and Nutcrackers portfolios for the holidays. Nestlé has introduced a collection of holiday...

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Ruder Finn Hires James Walker for Digital Strategy

Anisha Kapoor

November 15, 2016November 15, 2016

James Walker will lead social engagement and digital strategies designed to raise corporate reputation, executive visibility, and more. Ruder Finn has named James Walker (pictured) to...