World Branding Forum

Read Time:1 Minute, 13 Second

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

Read Time:1 Minute, 15 Second

Branding Featured News

Westin Heads to Egypt with Cairo Resort & Spa

Anisha Kapoor

October 24, 2016October 24, 2016

The Westin Cairo Golf Resort & Spa Katameya Dunes debuts to offer luxury travellers a getaway anchored by a 27-hole golf course. The Westin Cairo...

Read Time:1 Minute, 17 Second

Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

Read Time:1 Minute, 16 Second

Advertising News

Ogilvy CommonHealth Names Group’s Global CCO

Joshua Hughes

October 24, 2016October 24, 2016

Scott Watson has been elevated to Global Chief Creative Officer for Ogilvy CommonHealth Worldwide to lead the agency's operations. Ogilvy CommonHealth Worldwide, the health behaviour...