World Branding Forum

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Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

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Branding Featured News

Leetchi Adds the United Kingdom to Money Pot

Thomas Ng

October 21, 2016October 21, 2016

To better service its 200,000 UK customers already utilising the Paris-based money collection platform, Leetchi has integrated the GBP. Global online money collection network, Leetchi, has...

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Featured Industry News

Y&R Appoints David Patton as Global President

Olivia Pearce

October 21, 2016October 21, 2016

Y&R has made a series of key appointments, including the recent hire of Grey Group EMEA lead, David Patton, who joins in January 2017. Y&R...

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Ketchum West Names Two New Associate Directors

Deborah Joy Peter

October 21, 2016October 21, 2016

Ketchum West veterans, Suzanne Maloney and Kevin Oates, have been appointed Associate Director for San Francisco and Los Angeles. Ketchum West has made two fresh senior...