World Branding Forum

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The new British Airways flights create exciting prospects for explorers with a love of world culture, heritage, architecture, and gastronomy. British Airways has launched direct...

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Advertising Featured News

Diet Coke Canada Splashes Colour into One of a Kind

Joshua Hughes

September 6, 2016September 6, 2016

A first for Canada, the new campaign by Diet Coke features millions of unique and colourful designs, where no two bottles are the same. Diet...

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Maltesers Adds £1 Million Touch to Paralympics Push

Deborah Joy Peter

September 6, 2016September 6, 2016

The three Maltesers ads starring disabled actors debut during the opening ceremony of the Rio Paralympic Games on 7 September. Cashing in on its £1million...

Read Time:1 Minute, 46 Second

Branding Featured News

Hyundai Propels Luxury with First Genesis Studio

Olivia Pearce

September 6, 2016September 6, 2016

Strategically positioned, the Genesis Studio is designed to embody the marque’s core characteristics and evoke curiosity around the brand. Genesis will launch its first dedicated space on...

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Branding Featured News

Gold Peak Sweetens Coca-Cola Deal with Tea Lattes

Olivia Pearce

September 5, 2016September 5, 2016

Gold Peak joins Illy in Coca-Cola’s burgeoning RTD coffee portfolio in the United States. The two are part of a multi-brand strategy. Gold Peak, known for...

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Featured Marketing News

Porsche Powers Up Cayenne with Nexen Tire Alliance

Anisha Kapoor

September 5, 2016September 5, 2016

The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker. Porsche has inked...

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R/GA Opens Application for IoT Venture Studio UK

Deborah Joy Peter

September 5, 2016September 5, 2016

R/GA applications are open to entrepreneurs and start-ups leading the development of new and emerging technologies in all areas of IoT. R/GA Ventures has kicked...

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Maxus Appoints First Global Creative Director

Joshua Hughes

September 5, 2016September 5, 2016

Elevated to the role, Jen Smith will oversee creative output for Maxus Global, and supervise client work on a worldwide and national scale. Maxus Global...

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Featured Marketing News Videos

Pandora Dives into Autumn with The Look of You

Deborah Joy Peter

September 2, 2016September 2, 2016

In line with its autumn collection, Pandora has launched The Look of You, a campaign starring three global stylists in its documentary film. Jewellery retailer,...

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Lenovo Reshapes PC Market with Yoga Innovation

Thomas Ng

September 2, 2016September 2, 2016

Lenovo has expanded with the debut its Yoga 910 convertible laptop and Tab 3 Plus Android tablet to meet evolving consumer lifestyles. Lenovo has moved...

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Goodyear Celebrates Heritage with Blimpworthy

Joshua Hughes

September 2, 2016September 2, 2016

The Blimpworthy push captures 60 years of hard work, determination, and grit in true Goodyear fashion via new television spot, Witness. Goodyear, the official partner...

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Branding Featured News

UGG for Men Steps Up Game for Autumn Release

Olivia Pearce

September 2, 2016September 2, 2016

UGG for Men has launched new fall footwear lines under the Pearson Collection, which features 100 percent waterproof insole technology. UGG for Men, under Deckers Brands, is stepping into...