World Branding Forum

Read Time:2 Minute, 15 Second

The Audi campaign around the sponsorship includes an Airbnb tie-up offering fans the chance to book an iconic travel and dining experience. Audi of America...

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Featured Marketing News Videos

Budweiser Picks Designated Driver with Give a Damn

Deborah Joy Peter

September 14, 2016June 13, 2023

From 16 September, the tie-up with Lyft will see Budweiser provide up to 80,000 rides at peak party hours across four major U.S. cities. Budweiser has teamed...

Read Time:1 Minute, 40 Second

Energizer Takes Breath of Fresh Hare with Bunnier Side

Thomas Ng

September 14, 2016September 15, 2016

The campaign unlocks opportunities for the Energizer Bunny to engage consumers and create moments authentic to his personality. Energizer has launched a campaign to take...

Read Time:1 Minute, 50 Second

Branding Featured News

Christian Louboutin Runs into Style with SportyHenri

Olivia Pearce

September 14, 2016September 15, 2016

The Christian Louboutin alliance with SportyHenri entails four limited-edition styles based on the designer’s collectible sneaker silhouettes. Christian Louboutin has launched an exclusive capsule collection...

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Branding Featured News

Kraft Heinz Adds Crunch with Bagel Bites Release

Olivia Pearce

September 13, 2016September 13, 2016

The Bagel Bites Mini Bagel Dogs by Kraft Heinz is available at select retailers in the United States and is a newly released snack for...

Read Time:2 Minute, 18 Second

Advertising Featured News Videos

Ad Council Wins Emmy for Love Has No Labels

Joshua Hughes

September 13, 2016September 13, 2016

Backed by Coca-Cola, Google, PepsiCo, P&G, Unilever, and more, it is the first time a PSA and the Ad Council have snagged the title. The...

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Weber Shandwick Unveils London’s Flipside Takeover

Deborah Joy Peter

September 13, 2016September 13, 2016

The Weber Shandwick move combines Flipside’s services with its own social media, brand publishing, and integrated media capabilities. Communications network, Weber Shandwick, has acquired Flipside,...

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Purple and Cisco Team Up for Better Together

Thomas Ng

September 13, 2016September 13, 2016

While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA. UK-based intelligent spaces company,...

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Advertising Featured News Videos

Burger King Beefs Up with Cheetos Chicken Fries

Joshua Hughes

September 12, 2016September 12, 2016

In line with the debut, Burger King and Cheetos have released a 15-second promotional spot to generate buzz over the fresh roll-out. Fast food...

Read Time:1 Minute, 25 Second

Branding Campaigns Featured News

Banana Republic Reveals Olivia Palermo Tie-up

Olivia Pearce

September 12, 2016September 12, 2016

The ambassador appointment by Banana Republic will see the style icon integrated throughout the brand’s global marketing initiatives. Banana Republic has named international style...

Read Time:1 Minute, 45 Second

Featured Marketing News

Etihad Airways and Jimmy Choo Hit the Runway

Anisha Kapoor

September 12, 2016September 12, 2016

Etihad Airways is hosting a VIP lounge at NYFW with Jimmy Choo until 15 September featuring its most iconic shoes from the past 20 years....

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Finn Partners Appoints NBC Icon John Seigenthaler

Deborah Joy Peter

September 12, 2016September 12, 2016

He will serve as Senior Counsel at Finn Partners, and advise clients on crisis communications, reputation management, and more. Global public relations firm, Finn Partners,...