World Branding Forum

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The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Featured Marketing News Videos

Revlon Goes Bigger with Second Love is On Contest

Deborah Joy Peter

September 19, 2016September 19, 2016

Leading the movement is Revlon global brand ambassador, Olivia Wilde, who is supporting the push with a call-to-cation message. Revlon has unveiled its second Love...

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Samsung Launches Note7 Recall in the United States

Thomas Ng

September 19, 2016September 19, 2016

The recall exercise follows the global announcement of the battery cell issues related to certain Samsung Galaxy Note7 devices. Samsung Electronics America has confirmed that...

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Branding Featured News

Sloane Bros Expands Froyo Footprint to Nottingham

Olivia Pearce

September 19, 2016September 19, 2016

The opening of its latest frozen yoghurt parlour outside of London coincides with the release of the Franken’ Fraffle by the Sloane Bros. Independent British...

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Lenovo Targets Apple Users with Skip the Sevens

Thomas Ng

September 16, 2016September 16, 2016

Squashing the hype around increased display sizes and megapixels, Lenovo has launched a campaign challenging Apple and Samsung users’ idea of innovation. Lenovo has created...

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Branding Campaigns Featured News Videos

H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

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Featured Marketing News

Macy’s Celebrates Latino Heritage with Jencarlos Canela

Deborah Joy Peter

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...

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Advertising News

Martell Refines Pour with Blue Swift Premiere

Joshua Hughes

September 16, 2016September 16, 2016

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...

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Advertising Featured News Videos

Marriott Rewards Loyalty with You Are Here

Joshua Hughes

September 15, 2016September 15, 2016

Marriott Rewards has launched an advertising push titled You Are Here, a campaign featuring its loyalty member and their travel stories. Global hospitality giant, Marriott International...

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Branding Featured News

Porsche Offers Free Luxury with Delta Private Jets

Olivia Pearce

September 15, 2016September 15, 2016

Private-to-commercial Porsche transfers are available to Delta Private Jets members in select locations, including New York and Los Angeles. Porsche and Delta Private Jets have entered...

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Featured Marketing News

Pernod Ricard Shares TouchTunes’ Message in a Bottle

Deborah Joy Peter

September 15, 2016September 15, 2016

The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme. Pernod Ricard USA brands, Absolut Vodka, Malibu, and...

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Wunderman Boosts Digital Strength with Acceleration

Thomas Ng

September 15, 2016September 15, 2016

Wunderman reinforces its ability to deliver data and technology, and extends its offer into end-to-end digital transformation services. Global digital agency, Wunderman, has added premier...