World Branding Forum

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Bringing Siri to the Mac and more, MacOS Sierra incorporates multiple intelligent functions from both the Apple iPhone and iPad. Apple has made the macOS...

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Advertising Featured News Videos

Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

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Branding Featured News

Le Méridien Lifts Parisian Roots with Makeover

Olivia Pearce

September 22, 2016September 22, 2016

Completing a multi-million-dollar renovation, Le Méridien Etoile adds to its storied history with the revelation of the new look flagship in Paris. Le Méridien, under...

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Featured Marketing News

Hanes Hosiery and Maidenform Steal Runway

Deborah Joy Peter

September 22, 2016September 22, 2016

Hanes Hosiery and Maidenform have signed on as sponsor of the four-city College Fashion Week 2016 runway series by Her Campus. Hanes Hosiery and Maidenform have partnered with Her Campus, a global...