World Branding Forum

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Squashing the hype around increased display sizes and megapixels, Lenovo has launched a campaign challenging Apple and Samsung users’ idea of innovation. Lenovo has created...

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Branding Campaigns Featured News Videos

H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

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Featured Marketing News

Macy’s Celebrates Latino Heritage with Jencarlos Canela

Deborah Joy Peter

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...

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Advertising News

Martell Refines Pour with Blue Swift Premiere

Joshua Hughes

September 16, 2016September 16, 2016

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...