World Branding Forum

Read Time:6 Minute, 24 Second

CHARGE, the world’s first energy branding conference, will take place in Reykjavik, Iceland, from 19-20 September 2016. The conference seeks to explore the frontiers of...

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Unilever Japan Has CLEAR Plan for Headgear Warriors

Joshua Hughes

July 5, 2016July 5, 2016

Unilever Japan has rolled out a campaign for CLEAR targeting men battling harsh scalp conditions brought on by extensive headgear use. Unilever Japan K.K. has...

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Branding Featured News

Marriott Awaits China’s Authorisation for Starwood Takeover

Deborah Joy Peter

July 5, 2016July 5, 2016

Until legal close, both Marriott International and Starwood Hotels & Resorts will continue to operate as separate and independent entities. In conjunction with a major...

Read Time:1 Minute, 28 Second

Publicis Groupe Inks Global Partnership with Tencent

Thomas Ng

July 5, 2016July 5, 2016

The alliance transcends the three solution hubs under Publicis Groupe—Publicis Media, Publicis.Sapient, and Publicis Communications. Publicis Groupe has entered into a strategic partnership with Tencent, the technology...

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Mr Clean Flexes Millennial Muscle with New Jingle

Joshua Hughes

July 4, 2016July 4, 2016

Mr Clean has upped its strum for a latest brand campaign featuring a series of Jingle spots for television created by Leo Burnett Canada. Procter...

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Branding Featured News

Coca-Cola Takes Immersive Retail to Disney Springs

Olivia Pearce

July 4, 2016July 4, 2016

One of three locations in the United States, the Coca-Cola Store Orlando features a broad assortment of Coke-branded merchandise. Coca-Cola has opened Store Orlando at...

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Branding Campaigns Featured News Videos

Europcar Beefs Up Mobility with Ultra-Customisation

Deborah Joy Peter

July 4, 2016July 4, 2016

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way. Global car rental provider, Europcar, has...

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Reese’s Skies into Summer with Lindsey Vonn Deal

Anisha Kapoor

July 4, 2016July 4, 2016

Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...

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Branding Campaigns Featured News Videos

Davidoff Debuts #LoveTheOcean with Scott Eastwood

Olivia Pearce

July 1, 2016July 1, 2016

The message of the Davidoff short is a call to action to safeguard one of the world’s most precious yet endangered natural resources. Davidoff Cool Water,...

Read Time:1 Minute, 16 Second

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Paper Mate Inks #SpreadJoy Deal with Shawn Mendes

Joshua Hughes

July 1, 2016July 1, 2016

As Paper Mate ambassador, Mendes will represent the brand’s Spread Joy, Not Smears push, which ties in with his upcoming World Tour. For the launch of...

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Featured Marketing News

Hainan Airlines Signs DreamWorks for Kung Fu Panda

Deborah Joy Peter

July 1, 2016July 1, 2016

The Kung Fu Panda film franchise will be featured across the Hainan Airlines fleet to celebrate its inaugural 787-9 flight to North America. Hainan Airlines has...

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Branding Featured News

SC Johnson Unveils Plans for Babyganics Takeover

Anisha Kapoor

July 1, 2016July 1, 2016

The SC Johnson acquisition includes the handover of an extensive line of skin, bath, oral, and sun care products, among others offerings. SC Johnson has...