World Branding Forum

Read Time:1 Minute, 40 Second

The strategy by bebe includes print, PR, digital, social media, and point-of-sale marketing components across 150 stores worldwide. Bebe recently formed a partnership with Bluestar...

Read Time:1 Minute, 35 Second

Ford Boosts Automotive Tech for American Vehicles

Thomas Ng

July 25, 2016July 25, 2016

The Ford upgrade covers its entire 2017 vehicle line-up in the United States to include cars, SUVs, light trucks, and electrified vehicles. Ford has expanded its...

Read Time:1 Minute, 42 Second

Featured Industry News

Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Branding Featured News

DoubleTree by Hilton Checks into China’s Chongqing

Deborah Joy Peter

July 25, 2016July 25, 2016

The DoubleTree hotel joins Hilton’s Chongqing pipeline featuring three other spa resorts—one in New North Zone and another in Nanshan. Hilton has unveiled DoubleTree by...