World Branding Forum

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The H&M advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives. H&M has rolled out a commercial in...

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Branding Campaigns Featured News

Aldo Redefines Visual Identity with #AldoMovesMe

Olivia Pearce

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...

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Featured Industry News

TBWA Boosts Gatorade Biz with Creative Promotions

Anisha Kapoor

July 22, 2016July 22, 2016

Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA. TBWA has introduced...