World Branding Forum

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Titled Moving Sam’s Way, the Europcar campaign has partnered with YouTubers to create a connection with its social media audiences. European vehicle rental service provider, Europcar,...

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Branding Campaigns Featured News

UGG Introduces Fresh Twist to Original Classic Boot

Olivia Pearce

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...

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Featured Marketing News

Essence London Names Jenny Bullis CEO for EMEA

Deborah Joy Peter

July 21, 2016July 21, 2016

In said Essence role, Bullis will head the EMEA market, and grow the network’s existing and new client business across the region. Essence, a global digital...

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News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...