World Branding Forum

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Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Advertising Featured News

Citizen Clocks In with New Eco-Drive Campaign

Joshua Hughes

July 20, 2016July 20, 2016

The Citizen push features bold imagery and real people closely aligned with the marque in their passions, life choices, and work. Citizen Watch Company of...

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Branding Featured News

W Hotels Expands Starwood Luxury into Edinburgh

Olivia Pearce

July 20, 2016July 20, 2016

The W Hotels entry will elevate the hospitality landscape with modern architecture, signature amenities, and a full calendar of happenings. Starwood Hotels & Resorts is...

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Ketchum Names Barri Rafferty Worldwide President

Anisha Kapoor

July 20, 2016July 20, 2016

In her new Ketchum role, she will advance the group’s momentum, seize opportunities, and help manage its growth on a global basis. Ketchum has named...