World Branding Forum

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The newly developed dog-friendly prototype by Wagg marks the launch of Dogglebox, a one-off spoof with a completely canine cast. Pet food brand, Wagg, based...

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Branding Featured News

Four Points Expands Starwood Footprint into Sydney

Deborah Joy Peter

June 30, 2016June 30, 2016

Situated in the Central Business District area along George Street, Four Points by Sheraton Parramatta is scheduled to open in 2018. Starwood Hotels & Resorts...

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MWWPR Hires SVP for Western Region Consumer Practice

Anisha Kapoor

June 30, 2016June 30, 2016

Appointed to the role is Wendi Shapiro, who brings to the MWWPR table, extensive consumer marketing and communications experience. MWWPR has named Wendi Shapiro (pictured)...