World Branding Forum

Read Time:1 Minute, 18 Second

Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can. Sprite has rolled out a social media...

Read Time:1 Minute, 47 Second

Twitter Tweets Big with London’s Magic Pony Takeover

Thomas Ng

June 21, 2016June 21, 2016

Magic Pony joins Twitter Cortex, a team of engineers, data scientists, and researchers dedicated to building an easily relatable product. Twitter has acquired Magic Pony Technology,...

Read Time:2 Minute, 40 Second

Featured Industry News

Cannes Lions Unveils Winners for Five Categories

Deborah Joy Peter

June 21, 2016June 21, 2016

The Cannes Lions for Direct, Glass, Print & Publishing, Promo & Activation, and Radio have been presented to the respective winners. Cannes Lions has revealed...

Read Time:1 Minute, 5 Second

Advertising Featured News

McCann Names John Mescall Global Creative Council President

Joshua Hughes

June 21, 2016June 21, 2016

The move expands Mescall’s role at McCann and will see him marshal creative resources across all of the group’s regions and disciplines. McCann Worldgroup has...