World Branding Forum

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The Groupon push runs throughout the remainder of the year. The pilot spot highlights the differences between the haves and have-dones. Groupon has launched a...

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Branding Campaigns Featured News Videos

Zappos.com Stirs Emotions with #ImNotABox

Olivia Pearce

May 23, 2016May 23, 2016

The brand engaged Variable to create Box Home—a short film that captures the emotion and sentiment of the #ImNotABox movement. Zappos.com is uniting its customer service...

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Featured Marketing News

Huawei Celebrates UK Release for P9 Push

Anisha Kapoor

May 23, 2016May 23, 2016

Scarlett Johansson and Henry Cavill appear in the first P9 television commercial produced by global technology brand, Huawei. The United Kingdom will witness this week the first...

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Branding Featured News

Procter & Gamble Engages Flywheel Sports for Tide and Downy

Deborah Joy Peter

May 23, 2016May 23, 2016

Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...

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Branding Campaigns Featured News Videos

Duracell Powers Stay Connected with Jann Arden Partnership

Deborah Joy Peter

May 20, 2016May 20, 2016

The Duracell campaign features a spot encouraging those suffering from hearing impairment to stay connected with their loved ones. Duracell has launched an emotionally-inspiring initiative...

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Advertising Featured News Videos

#LizArden Goes Digital with Brand Heritage Campaign

Joshua Hughes

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Branding Featured News

Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

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Featured Marketing News

Brookside Jazzes Up with Hershey’s Fruit and Nut Yogurt Bar

Anisha Kapoor

May 20, 2016May 20, 2016

For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...

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Branding Campaigns Featured News

Gillette Venus Swims Upstream with Swirl Ambassadors

Olivia Pearce

May 19, 2016May 19, 2016

The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other. Gillette Venus has...

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Chivas Adds Eva Longoria to Panel for The Venture

Thomas Ng

May 19, 2016May 19, 2016

The Hollywood icon joins The Venture jury and is part of the panel responsible for dividing the Chivas one-million-dollar fund. Chivas has added Eva Longoria to...

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Advertising Featured News Videos

Saltwater Brewery Plays Safe with Edible Six-Pack Rings

Joshua Hughes

May 19, 2016May 20, 2016

Saltwater Brewery has launched an edible beer packaging solution, with a video released to capture the product’s ocean-friendly attributes. Florida-based craft beer-maker, Saltwater Brewery, has...

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Featured Marketing News

Hyatt Place Taps London’s Multitaskers with Debut

Deborah Joy Peter

May 19, 2016May 19, 2016

Close to the airport, Hyatt Place London Heathrow/Hayes is the fourth location to present in Europe and first in the United Kingdom. Hyatt Place has...