World Branding Forum

Read Time:1 Minute, 36 Second

The ‘alligator’ was a creative promotional setup by British Airways featuring three models who had been painted on over five hours. British Airways customers flying...

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Branding Featured News

Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...

Read Time:1 Minute, 38 Second

Advertising News

Uber Launches Summer Promotion with Travel Partnership

Joshua Hughes

May 31, 2016May 31, 2016

The promotion allows customers subscribed to Book. Stay. Go. the opportunity to book a hotel and receive $16 worth of Uber credit. Uber and Book....

Read Time:1 Minute, 55 Second

Industry News

WPP AUNZ Adds Two to Senior Executive Leadership

Anisha Kapoor

May 31, 2016May 31, 2016

Kieran Moore has been named CEO Public Relations and Public Affairs, while Ben Dixon steps into CEO Data Investment Management role at WPP AUNZ. WPP...

Read Time:1 Minute, 25 Second

Advertising Featured News Videos

Volvo Cars Elevates V90 with Zlatan Ibrahimovic Tie-up

Joshua Hughes

May 30, 2016May 30, 2016

The V90 campaign looks back on the former Paris Saint-Germain striker's rise from humble beginnings to international sporting stardom. Volvo Cars has once again teamed up...

Read Time:1 Minute, 36 Second

Branding Campaigns Featured News Videos

Neutrogena Debuts #mimicmommy Movement with Kristen Bell

Olivia Pearce

May 30, 2016May 30, 2016

Titled The Talk, the spot is one component of the #mimicmommy conversation Neutrogena aims to spark with families around sun safety. Neutrogena has launched its 2016 Choose...

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Chrysler Powers Up Pacifica with Brooklyn Decker Push

Deborah Joy Peter

May 30, 2016May 30, 2016

The digital campaign around the all-new 2017 Chrysler Pacifica introduces the PacifiKids and kicks off with actress, Brooklyn Decker. Chrysler has unveiled its pint-sized product...

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Featured Marketing News Videos

Yellow Pages Drives Digital with The Lemonade Stand

Anisha Kapoor

May 30, 2016May 30, 2016

The push by Yellow Pages runs until November using conventional and specialty television, sponsored video and posts, pre-roll, and more. Yellow Pages has launched a...

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Featured Marketing News

Ford Revs Up Hybrid Range with 2017 Fusion Energi

Joshua Hughes

May 27, 2016May 27, 2016

Changes to the Fusion Energi powertrain software and regenerative braking has taken the range up from 550 miles for the 2016 model. Ford has rolled...

Read Time:2 Minute, 27 Second

Apple Logs in at Union Square in San Francisco

Thomas Ng

May 27, 2016May 27, 2016

Union Square offers public Wi-Fi, a ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy. Apple has launched a store on San...

Read Time:2 Minute, 5 Second

Branding Featured News

LondonHouse Chicago Celebrates Luxury Premiere

Olivia Pearce

May 27, 2016May 27, 2016

LondonHouse Chicago is part of Hilton’s Curio brand, a collection of upscale hotels promising discovery and authentic experiences. Curio – A Collection by Hilton and...