World Branding Forum

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The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...

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Advertising Featured News

Nissan Ups UEFA Game for Latin America

Joshua Hughes

April 18, 2016April 18, 2016

Two Nissan teams competed: NP300 Frontier in strong defence, X-Trail and Qashqai in the middle, and March in the agile front. Nissan, global automotive partner...

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Branding Featured News

Estée Lauder Inks Global Deal with Victoria Beckham

Olivia Pearce

April 18, 2016

The line launches in September at select retailers worldwide, Victoria Beckham stores, online, and via the Estée Lauder website. Estée Lauder has entered into a partnership...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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Advertising Featured Industry News

Samsung Bags Creative Marketer of the Year at Cannes Lions

Joshua Hughes

April 15, 2016April 15, 2016

The award recognises the impact Samsung technology has had on consumers's lives and shift of its marketing approach to a more consumer-centric strategy. The Cannes Lions...

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Branding Featured News

Paramount Pictures Takes Ghost in the Shell to NZ

Olivia Pearce

April 15, 2016April 15, 2016

Paramount Pictures and DreamWorks Pictures have inked a deal with the New Zealand Film Commission and Tourism New Zealand. Paramount Pictures and DreamWorks Pictures have...

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SodaStream Reappoints PPMG to PR Account for US

Anisha Kapoor

April 15, 2016April 15, 2016

The firm will lead the brand’s public relations efforts across said market to drive the health benefits of SodaStream products. Global home sparkling water-maker manufacturer, SodaStream,...

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Branding Featured News

Starwood Checks into the Netherlands with Element

Deborah Joy Peter

April 15, 2016April 15, 2016

An atmosphere which fuels life in balance and on the move, the Element experience is suited to travellers staying for days or weeks. Starwood Hotels &...

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Branding Featured News

Johnny Rockets Delivers Rebrand with Overhaul

Olivia Pearce

April 14, 2016April 14, 2016

The Johnny Rockets revamp entails a new logo, take-out packaging, wardrobe redesign, interior upgrades, and music remixes. Global restaurant chain, Johnny Rockets, is pulling out...

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Advertising Featured News

Hyundai Signs On with North Freeway for Genesis

Joshua Hughes

April 14, 2016April 22, 2016

North Freeway Hyundai will sell and service the Genesis brand and its luxury vehicles, including the newly unveiled G90 and G80 variants. Hyundai Motor America...

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News Technology

PayPal Grabs UK Shoppers with Online Credit Facility

Thomas Ng

April 14, 2016April 14, 2016

For purchases executed digitally, PayPal consumers can apply for interest-free credit even with transactions valued at £150 or more. In the UK, PayPal has given...

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News Public Relations

Weber Shandwick Shapes Up Content with Mediaco

Deborah Joy Peter

April 14, 2016April 14, 2016

Building on the Weber Shandwick earned engagement expertise, Mediaco offers tailored solutions for specific business challenges. Weber Shandwick has moved to further develop Mediaco, a...