World Branding Forum

April 21, 2016April 21, 2016

Apple Watch Could Pick Up with Time Study Shows

Olivia Pearce

Like the Apple Watch, the survey determined that four percent own another type of smartwatch. The remaining 92% don’t own any. Four percent of users own...

Read Time:1 Minute, 37 Second

April 21, 2016April 21, 2016

Delta Sees Spurt with Marriott Integration and US Debut

Deborah Joy Peter

A new logo was revealed in conjunction with the official launch as part of the integration of the Delta brand into the Marriott family. Signalling...

Read Time:1 Minute, 48 Second

Advertising News

CDM Beefs Up Structure and Leadership Team

Joshua Hughes

April 21, 2016April 21, 2016

The new CDM unites the offices of New York, Princeton, Montreal, London, Paris, Barcelona, Milan, and Sao Paulo under Barich's lead. Omnicom Health Group has welcomed...

Read Time:2 Minute, 52 Second

Featured Industry News

Royal Mail Welcomes The Queen to Mark 500th Anniversary

Olivia Pearce

Advertising Featured News Videos

Royal Mail visit took place on the first day of anniversary events to mark Her Majesty The Queen's own 90th birthday. Royal Mail today revealed a...

Read Time:1 Minute, 24 Second

Caress Names Kat Graham Ambassador for Forever Collection

Joshua Hughes

The partnership between the artiste and Caress has led to her feature in a current campaign celebrating the Forever Collection line. Unilever-owned Caress has teamed...

Read Time:1 Minute, 34 Second

Dreyer’s Ice Cream Tweaks Classics for Nutritious Twist

Deborah Joy Peter

The applied recipe improvements include Dreyer's, Häagen-Dazs, Outshine, Skinny Cow, Nestlé Ice Cream, and Nestlé Drumstick. Global confection giant, Dreyer's Ice Cream, under the Nestlé...

Read Time:1 Minute, 6 Second

News Public Relations

Burson-Marsteller Plots Turkey’s Effect PR Takeover

Anisha Kapoor

Following the acquisition, the brand will join the B-M network as a full member and be re-named Effect Burson-Marsteller. Burson-Marsteller is set to acquire a...

Read Time:1 Minute, 38 Second

Coca-Cola Sports New ‘One Brand’ Look and Feel

Olivia Pearce

Advertising Featured News Videos

Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...

Read Time:1 Minute, 31 Second

Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...

Read Time:1 Minute, 13 Second

Featured Marketing News

Hyundai Scores Miami Dolphins Deal with NFL

Joshua Hughes

The tie-up joins existing Hyundai deals with the Arizona Cardinals, Houston Texans, Minnesota Vikings, and Pittsburgh Steelers. Coming off a successful Super Bowl campaign in its first year as...

Read Time:2 Minute, 11 Second

News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor