World Branding Forum

Read Time:2 Minute, 19 Second

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...

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Advertising Featured News Videos

PepsiMoji Extends Global Footprint with #SayItWithPepsi

Joshua Hughes

April 26, 2016April 26, 2016

The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music. Pepsi has expanded its global PepsiMoji...

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Escalade Sky Captain Sees Conversion to Piano Edition

Thomas Ng

April 26, 2016April 26, 2016

Dubbed the Piano edition, the launch follows the updates made to the Escalade Sky Captain whose re-imagination was unveiled last fall. Vehicle conversion company, Lexani...

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Branding Featured News

Grand Nikko to Launch Pilot Property in Tokyo’s Daiba

Deborah Joy Peter

April 26, 2016April 26, 2016

The new property is scheduled to re-open on 1 July 2016 as Grand Nikko Tokyo Daiba, Japan’s first Grand Nikko branded hotel. Hospitality management group,...

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Branding Campaigns Featured News Videos

Command Marks 20th Year with MC Hammer Collaboration

Olivia Pearce

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

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Advertising Featured Industry News

Lions Entertainment at Cannes Lions to Boost Music Industry

Joshua Hughes

April 25, 2016April 25, 2016

June 2016 will see a host of music moguls, artists, and labels take part in line with the newly launched Lions Entertainment in Cannes. The Cannes...

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Featured Marketing News

Skechers Strikes Men’s Collections Deal with Howie Long

Anisha Kapoor

April 25, 2016April 25, 2016

The new spokesman will appear in a Skechers campaign promoting the footwear brand’s comfortable and stylish men’s collections. Skechers is set to partner with Pro Football...

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Branding Featured News

Billabong Activates Immersive Side with Mood Media

Deborah Joy Peter

April 25, 2016April 25, 2016

With its new musical and scent-based solution, Billabong invites guests to re-discover its stylish clothing range and sports equipment. Surf clothes and equipment juggernaut, Billabong,...

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Branding Campaigns Featured News

Revlon Names Elaine Irwin Global Ambassador for Almay

Olivia Pearce

April 22, 2016April 22, 2016

The face of Almay Age Essentials, she will feature in a global multimedia campaign spanning TV, print, in-store, digital, and social platforms. Hypoallergenic and fragrance-free cosmetics...

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Advertising Featured News

Sprite Makes Splash with Tropical Mix Comeback

Joshua Hughes

April 22, 2016April 22, 2016

The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels. Coca-Cola’s Sprite has moved to reinstate...

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WestJet Elevates Travel with 24/7 Social Care

Thomas Ng

April 22, 2016April 22, 2016

WestJet customers will now be able to communicate their questions, comments, and requests to the brand via Facebook and Twitter. WestJet has effectively activated a...

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Branding Featured News

Kohl’s Partners with Reed Krakoff for Premium Debut

Deborah Joy Peter

April 22, 2016April 22, 2016

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...