World Branding Forum

Read Time:1 Minute, 28 Second

The face of Almay Age Essentials, she will feature in a global multimedia campaign spanning TV, print, in-store, digital, and social platforms. Hypoallergenic and fragrance-free cosmetics...

Read Time:1 Minute, 19 Second

Advertising Featured News

Sprite Makes Splash with Tropical Mix Comeback

Joshua Hughes

April 22, 2016April 22, 2016

The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels. Coca-Cola’s Sprite has moved to reinstate...

Read Time:1 Minute, 9 Second

WestJet Elevates Travel with 24/7 Social Care

Thomas Ng

April 22, 2016April 22, 2016

WestJet customers will now be able to communicate their questions, comments, and requests to the brand via Facebook and Twitter. WestJet has effectively activated a...

Read Time:1 Minute, 24 Second

Branding Featured News

Kohl’s Partners with Reed Krakoff for Premium Debut

Deborah Joy Peter

April 22, 2016April 22, 2016

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...