World Branding Forum

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SY Lau awarded for his vision and leadership in transforming Tencent Online Today in Beijing, Terry Savage, Chairman of the Cannes Lions International Festival of...

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Advertising Branding Campaigns Featured News

Pierce Brosnan Makes The “Perfect Getaway” In Kia’s Super Bowl Ad

Olivia Pearce

January 28, 2015July 4, 2023

"Perfect Getaway" premieres online today with an extended cut available at Kia.com/Sorento, followed by in-cinema on 30 January and the broadcast debut in the third...

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Branding Featured Industry News

BrandZ Top 100 Most Valuable Chinese Brands 2015 Unveiled

Olivia Pearce

January 27, 2015July 4, 2023

Tencent, Alibaba overtake long-time leader China Mobile to claim top two spots WPP and Millward Brown today announced the fifth annual BrandZ Top 100 Most...

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Advertising Branding Featured Marketing News Technology

Domino’s Pizza Prepares for Biggest Delivery Day of the Year, Launches Tracker on Samsung Smart TV

Anisha Kapoor

January 26, 2015July 4, 2023

Domino's expects to sell more than 11 million slices of pizza, with 50 percent of sales coming from digital ordering channels. Football players aren't the...

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Advertising Branding Campaigns Featured Marketing News Videos

Friskies to Air Kitten-Sized Ad During the Big Game

Joshua Hughes

January 23, 2015July 4, 2023

Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game Friskies announced that it will air an ad...

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Advertising Branding Featured Industry News

ADVERTISING Club of New York Rings The Bell For Diversity At NASDAQ

Joshua Hughes

January 23, 2015July 4, 2023

On Wednesday, The ADVERTISING Club of New York, the U.S. industry's leading trade organisation representing the vision and mission of the global advertising community across...

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Branding Marketing News Technology

The Race is On! Yahoo and Bing Fight to Gain Search Share from Google

Thomas Ng

January 22, 2015July 4, 2023

Merkle | RKG Releases Q4 Digital Marketing Report with Over 50 Analyses of Recent Trends Merkle | RKG today released its Q4 Digital Marketing Report...

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Advertising Branding Campaigns Featured News Videos

Snickers Teases A ‘Very Brady’ Super Bowl XLIX Commercial

Joshua Hughes

January 21, 2015July 4, 2023

Thanks to Snickers, the most beloved star of Super Bowl XLIX could be someone you might not expect. Today, Mars Chocolate North America gave America...

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Branding Featured News Public Relations

MTV Went Black & White For The 1st Time On Martin Luther King Day

Anisha Kapoor

January 20, 2015July 4, 2023

Shares Artist, Politician and Audience Perspectives on Race Through New Initiative #TheTalk. MTV this week announced an expansion of its Look Different anti-bias campaign called...

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Advertising Branding Campaigns Featured News Videos

Bupa launches new campaign to showcase wider healthcare services

Joshua Hughes

January 19, 2015July 4, 2023

Bupa UK, a leading international healthcare group, just launched a new TV advertising campaign as part of a drive to showcase its healthcare expertise and...

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Advertising Branding Campaigns Featured News

BMW To Advertise At Super Bowl XLIX After 4 Year Hiatus

Joshua Hughes

January 16, 2015July 4, 2023

BMW has announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a...

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Advertising Branding Campaigns Featured News

Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen Sponsor

Joshua Hughes

January 15, 2015July 4, 2023

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and...