World Branding Forum

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The UK government has partnered with Disney and Lucasfilm for the new Star Wars film to celebrate British inspiration, creativity, and innovation In conjunction with...

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Olay Helps Women Age Less to Feel Ageless

Deborah Joy Peter

December 10, 2015December 10, 2015

Its new campaign combines the advances in skin science with key insights surrounding how women’s perspectives on aging are evolving International skincare giant, Olay, has...

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Branding Featured News

Ellen’s Design Challenge Makes Comeback on HGTV

Joshua Hughes

December 10, 2015December 10, 2015

Premiering on 18 January 2015, the new and second season will see 10 competitors sketch, design, and innovate to avoid elimination Entertainment pioneer, Ellen DeGeneres...

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Gillette Puts Game Face on with Fresh Strategy

Thomas Ng

December 10, 2015December 10, 2015

Gillette and Gameloft have partnered over a new offering to launch a mini-game themed advertising format targeting mobile users in Asia Gillette and Gameloft Advertising...