World Branding Forum

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The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...

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Advertising Campaigns Featured News Videos

McGladrey Ushers In Rebrand with Global Push

Joshua Hughes

October 26, 2015October 26, 2015

The publisher has consolidated its business under a unified brand to operate as RSM International across its more than 110 markets Formerly McGladrey, RSM, has...

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Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...

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Branding News

Johnny Rockets Splits the Expansion Pie Three Ways

Deborah Joy Peter

October 26, 2015March 22, 2016

The food giant is set to penetrate three new markets including Italy, Paraguay, and Canada across which 49 new outlets will feature American-based fast food...