World Branding Forum

Read Time:1 Minute, 43 Second

The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12 months...

Read Time:2 Minute, 1 Second

Advertising Branding Campaigns Featured News Videos

Toyota Launches Future with Blast from the Past

Olivia Pearce

October 14, 2015October 14, 2015

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...

Read Time:1 Minute, 22 Second

Branding Featured News

Ritz-Carlton to Dip Toes into Sand at Mexico City

Thomas Ng

October 14, 2015October 14, 2015

The hospitality juggernaut’s upcoming launch into Mexico represents the marque’s entry into one of the region’s most prominent cities The Ritz-Carlton Hotel Company is slated...

Read Time:1 Minute, 16 Second

Industry Marketing News Social Media

ID Media Grabs Capital Brands’ Agency of Record Spot

Anisha Kapoor

October 14, 2015October 14, 2015

As its new A-O-R, the agency has been commissioned with running media buying and planning for the advertiser’s NutriBullet, Magic Bullet, and Super Foods brands...