World Branding Forum

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Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...

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Branding Marketing News

Omnitracs Redefines Brand with New Corporate Identity

Anisha Kapoor

September 28, 2015September 28, 2015

More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite Global...

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Branding Marketing News Technology

The Reader’s Digest Association Rewrites History with New Name

Thomas Ng

September 28, 2015September 28, 2015

A brand nearly a century old, the media juggernaut has unveiled a new corporate name and website under which all of its brands will be...

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Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Joshua Hughes

September 28, 2015September 28, 2015

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...