World Branding Forum

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Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz & PepsiCo

April 8, 2015July 4, 2023

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...

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Yahoo Brings Mobile Audience Targeting to Native Advertisers

Thomas Ng

April 8, 2015July 4, 2023

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

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