Tough Mudder Archives | World Branding Forum

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The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...

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Tough Mudder Solidifies Brand with Global Platform

Joshua Hughes

January 13, 2016January 13, 2016

A global campaign has launched in five markets including the United States, Canada, United Kingdom, Australia, and Germany Tough Mudder has unveiled a new global...

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Old Spice Buffs Up Legend with New Collection

Thomas Ng

January 8, 2016January 8, 2016

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...